A new retail venture registers on Alexandra Gardens in Chiswick
5 October 2026 · By Boroughly editorial — AI-assisted, human-reviewed.
A company called Jasma Living Ltd registered an address at 87 Alexandra Gardens, W4 2RZ on 5 October 2026, filed under SIC code 47910 — the Companies House classification for retail sale via mail order or the internet.
It is worth noting that a Companies House registration is an early administrative step and does not necessarily mean a business is trading, or that a physical shop is opening at that address. SIC code 47910 in particular covers online and mail-order retail, so this could be an e-commerce venture rather than a bricks-and-mortar presence on Alexandra Gardens.
Alexandra Gardens is a residential street in the heart of Chiswick's W4 postcode, close to Chiswick High Road. Whether Jasma Living Ltd intends to trade from this address, use it as a registered office, or operate purely online remains to be seen.
One to keep an eye on. You can view the company filing on the Companies House register.